A samurai once said; Matters of great concern should be treated lightly - To which another replied; Matters of small concern should be treated seriously.
The modern age of design has the potential to inspire and overwhelm. The pressure to supply a body of visual elements before allowing a natural flow to occur can dampen the spirit. How can we expect to juggle this and still feel the architecture of our work?
My role is to help you separate the matters of small concern from the matters of great. My specialty lies in Identity, Print and Web Design — meaning I assist in the production of those psychological to-do’s, clearing the desk for greater matters. Now don’t get me wrong, I’m not saying that I consider these to be the small matters, but I am saying you should.
Each creative project should be created with great joy, laughter and maybe a few tears - and from all of that it should be experienced with a sincere lightness. My hope is that you will trust in me [insert Jungle Book song] to embody the vision of your creativity and help build a healthy and sustainable foundation.